Shadow Types & When to Use Each
Three shadow styles, each for a different product and context. Drop shadow grounds the product with a soft cast shadow behind or below — ideal for e-commerce, catalogs, and white-background listings. Reflection shadow creates a mirror effect beneath the product, used for premium product advertising. Natural shadow preserves an existing shadow from the original photograph, cleaned and retouched to look deliberate.
- Drop shadow — e-commerce & catalog standard
- Reflection shadow — premium & advertising imagery
- Natural shadow — preserved & cleaned from original
- We recommend the right type for your product