Color correction services Make sure your photographs look right, are consistent, and are ready to be converted on all platforms, in all markets, and in print. Accurate color is what makes people believe you and buy from you, whether it’s for eCommerce product pictures, fashion lookbooks, jewelry macros, or real estate interiors.
What does color correction mean?
Targeted changes that make an image’s white balance, exposure, contrast, and hue match brand standards or physical samples without changing the way things really are.
Main aims
- Neutrals that are true to color (no color cast)
- Real skin and product tones
- Look through a catalog all the time.
- Color profile compliance for web and print
Who Needs It?
- The eCommerce and Direct-to-Consumer (DTC) markets include clothes, beauty products, gadgets, and things for the home and living.
- Fashion and Lookbooks: grades for each brand and color palettes for each season
- Jewelry and Luxury: metal/gem tone accuracy and specular control
- Food and drink: tones that are both delicious and natural
- Real Estate and Interiors: white balance in different types of light
- Marketing/Agencies: consistent grades across all campaigns
What We Do: Our Color Correction Services
- White Balance and Cast Removal (fixes for tungsten, fluorescent, and mixed light)
- Tone Mapping: exposure, contrast, dynamic range, and black and white points
- HSL: Hue, Saturation, and Luminance improvements for each channel
- Selective Color and LAB changes to get the exact colors for your brand.
- Balancing skin tone (natural, safe for texture)
- Matching the color of a product to swatches or the PANTONE catalog
- Harmonization means having the same backgrounds, margins, and grades.
- Ready for the market Different types: Amazon- and Google-safe exports (no overlays)
- Profiles for web and print: sRGB for web and AdobeRGB/CMYK for print
Step-by-Step Workflow
Getting Started and Brief
The style guide has goal profiles (sRGB, AdobeRGB, CMYK), regulations for the marketplace, reference swatches, and photos that have been approved.
Basic
Set up the monitor in a D65/120 cd/m² environment, use soft-proof presets, and make sure the viewing conditions are neutral.
Balancing the World
Change the white balance, exposure, and contrast; get rid of any color cast; and make the lighting the same for the whole series.
Make corrections that focus on
HSL, selective color, and curves for each channel, as well as adjustments for skin tone and product-specific changes.
Brand Grade
Use the agreed-upon “look” (subtle LUT/curves/S-curve), but yet keep things real.
Being consistent
Go ahead. Check the inventory side by side for angles, margins, intensity, and backdrop consistency.
Sending and receiving
JPEG/WebP (PDP/PLP sizes) for the web; PNG/WebP for transparent; PSD/TIFF layered for the master; and TIFF/CMYK for print.
Notes on Color Management and Technical Issues
- Profiles: sRGB for the web, AdobeRGB for workflows with a wide color range, and CMYK (for printing) for press-specific tasks.
- Calibration: screens that have been calibrated with hardware; check using gray card or ColorChecker references.
- Lighting parity: make sure that the changes you make match how the products will be shown (for example, D65 showroom vs. warm retail).
- Use synchronized adjustments, reference frames, and template cropping to make sure that each batch is the same.
Specialties by Category
Clothing and Fashion
- Fabric—true saturation; don’t cut off reds or blues.
- Ghost-mannequin pictures: same grade for all colors
Skin and Beauty
- Keep your skin’s natural texture and stop orange and red casts.
- Make sure the color of the product and the pack match the color of the recipe.
Watches and Jewelry
- Neutralize metal casts; keep gemstone dispersion.
- Manage reflections and specular highlights.
Home and Interiors
- Fix mixed light (daylight and tungsten).
- Keep whites neutral and warmth where it should be.
Food and Drink
- Colorful yet believable; don’t go overboard.
- To avoid a fake effect, balance the greens and reds.
QA Checklist (10 Points)
- ☐ Whites and grays that are neutral (no undesirable cast)
- ☐ Colors of the product that match the swatch/reference
- ☐ Natural skin tones; texture stays the same;
- ☐ Same grade across set/angle
- ☐ No blown highlights or crushed blacks;
- ☐ no banding or posterization;
- ☐ background tones are even (white/brand);
- ☐ correct profile/bit-depth on export;
- ☐ file names and metadata for each SKU and color.
- ☐ The sizes that were delivered meet the PDP, PLP, and print standards.
Deliverables and File Naming
Deliverables
- Web: JPEG/WebP (for example, 1500px PLP and 2400–3000px PDP)
- Transparent: PNG/WebP
- Master: PSD (layers, adjustment groups), TIFF (16-bit)
- Print: TIFF CMYK with a profile for the press.
Giving names
Brand_SKU1234_Color_Blue_PDP.jpg Brand_SKU1234_Color_Blue_PLP.jpg Brand_SKU1234_Color_Blue_Master.psd
Example of alt text: “Blue satin blouse for women—color corrected, front view”
Pricing Signals & Turnaround
- Low for simple batch (WB/exposure/uniformity):
- Mid for product match to swatches / skin work / mixed light:
- Mid to high for print prep, large catalogs, and multi-market profiles:
- SLA: tiny groups in 24 to 48 hours; big catalogs in rolling bunches.
Mistakes That Happen a Lot (and How to Fix Them)
- Too much color: bring back the chroma and pay attention to the midtones, not just the highlights.
- Green/magenta skin casts curves for each channel; set up viewing.
- Set controlled white points and use reference targets to fix inconsistent whites.
- Mixed-light color chaos: localized white balance and channel fixes
- Web and print don’t match: soft-proof CMYK and send separate exports
Questions that are often asked
Q1: Are you able to match the exact colors of a brand?
Yes, by employing physical swatches/PANTONE, calibrated monitors, and lighting that can be manipulated.
Q2: Will my things look different on phones?
To cut down on differences between devices, we optimize for sRGB, which is the online standard. It’s not possible to have absolute uniformity across all screens, but it may be decreased.
Q3: Do you edit by hand or in batches?
Both. We make a baseline sync to speed things up, and then we hand-fine-tune important SKUs and hero images.
Q4: Is it possible to keep the same look all year round?
Yes, through look LUTs, style guides, and master references.
Q5: Do you take care of color in print?
Definitely—press profiles, soft-proofing, and CMYK exports with limits on ink.
